How Google's Birthday Doodles Became a Branding Masterclass
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Each year on September 27, millions of people visit Google and are greeted with a fun, unexpected surprise, a unique Google Birthday Doodle. What started as a playful twist to celebrate Google's own launch anniversary has now become a powerful tool in visual branding, emotional marketing, and brand psychology. But how did these simple illustrations evolve into a branding phenomenon? And what can today’s businesses learn from Google’s strategy? At Alightway Solutions , we help brands harness similar strategies to create memorable experiences for their customers. In this article, we’ll break down how Google’s birthday doodles became a masterclass in digital branding, and how your business can replicate that magic. What is a Google Doodle? A Google Doodle is a temporary change to the Google logo on its homepage to celebrate holidays, events, anniversaries, and the lives of famous personalities. The Google Birthday Doodle is the doodle that appears every year on September 27 to celebra...